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Marketing Audit UK: What It Should Cover and What It Costs (2026)

Marketing audit UK guide for 2026 showing what a marketing audit should cover and what it costs for an owner-led business

Key Takeaways A marketing audit reviews how you win customers. It covers the numbers, the market, the website, the channels, the tracking, the sales handoff and the spend, then ranks the fixes. Most UK audits cost between £400 and £10,000. Quoted ranges run from £0 for an automated scorecard to £10,000 or more for a […]

Marketing Consultancy UK: What It Does, What It Costs and How to Choose (2026)

Marketing consultancy in the UK in 2026, what a marketing consultancy does, what it costs per day, how to choose one and when a fractional CMO fits better

Key Takeaways A marketing consultancy advises. It audits your marketing, finds the gaps and hands back a plan for your team to run. UK day rates vary widely. Published guides put junior consultants at about £150 to £250 a day and senior ones at £500 to £1,500. The 2026 YunoJuno contractor average is £418 a […]

Part-Time Marketing Director: Employed or Fractional? (UK, 2026)

Part-time marketing director in the UK in 2026, employed part time versus fractional, what each costs and which one an owner-led business should hire

Key Takeaways A part-time marketing director leads your marketing for part of the week. You can employ one part time on payroll, or buy one fractionally on a retainer. Employing one part time costs more than the salary. A director on three days a week at 2026 average CMO-level pay costs about £77,200 a year […]

Outsourced Marketing Department: What It Is and What It Costs (UK, 2026)

Outsourced marketing department for UK owner-led businesses in 2026, the three ways to build one, what each costs against a full-time team, and who it suits

Key Takeaways An outsourced marketing department is a whole marketing function you buy in. Strategy, delivery and reporting come from outside the payroll, and one person should own the result. It comes in three shapes. An agency, a network of freelancers, or a fractional marketing lead who runs a delivery team. The full-time alternative is […]

Marketing Consultancy vs Fractional CMO: Which Fits an Owner-Led Business? (UK 2026)

Marketing consultancy vs fractional CMO for UK owner-led businesses in 2026, who advises and who owns the result

Key Takeaways A marketing consultancy advises. A fractional CMO owns the result. That one difference decides which of the two fits your business. Consultancy suits a defined question. An audit, a channel review or a positioning exercise, where your team can act on the answer. A fractional CMO suits a missing owner. Money goes into […]

Fractional Marketing: What It Is and Who It Suits (UK, 2026)

Fractional marketing in the UK in 2026, the four levels from fractional CMO to specialist team, what each costs and who it suits

Key Takeaways Fractional marketing is part-time senior marketing. Someone works inside your business for a fixed slice of the week, on a retainer, instead of joining the payroll. It comes at four levels. Fractional CMO, marketing director, marketing manager and specialist team. Each one fills a different gap, and buying the wrong level is the […]

How to Audit a Paid Advertising Account (UK, 2026)

How to audit a paid advertising account in the UK in 2026, the checklist order and what good looks like

Key Takeaways Optimization Score is not an audit. Google’s own score measures whether the account matches Google’s suggestions, not whether those suggestions fit your business. It can rise while your qualified leads fall. Run the checks in cost order. Tracking first, because it is free to check and it invalidates every number below it when […]