Our proven performance foundation formula helps businesses grow up to 2x faster in just 60 days.
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One Umbrella was founded with one clear vision:
To be the ultimate digital marketing growth partner for small and medium sized businesses.
We’ve put together a full stack digital marketing team with 10+ years experience and different skill sets so we can handle all aspects of marketing better and deliver ground-breaking results for our clients.
We have a track record in eCommerce, SaaS, B2B, digital products and more.
In the past 2 years we’ve generated just over $24 million in total revenue for over 50 companies.
Our approach is personalized. It’s performance driven and scalable.
One team, one partner. One umbrella.
We’ve got you covered.
Many business owners think they can just run ads and get results and that’s not the case.
If you don’t have a validated product or optimised funnel, then running ads is like putting water into a leaky bucket: the water always escapes.
Laying the right foundation for your advertising is critical.
We help you optimise your funnel, test and validate your product.
Our approach is designed to deliver results in 60 days or less.
Here’s the formula:
Results in 60 days or Less
Time Management SaaS
WORK & RESULTS
Our client, a SaaS company, had 6.7m unique organic visitors a month! And yet felt they weren’t converting enough paid monthly subscribers. They wanted to increase the conversion of leads who signed up for a free trial. We delivered a 32% increase within two months.
WORK & RESULTS
Traditional Google Ad-campaigns can be expensive, especially for skin-care products. Our client was struggling badly to meet their sales targets before we changed that. Learn more about how we achieved 1.36K orders in less than a month with Google ads.
WORK & RESULTS
Ineffective plans, a complex pricing structure, a difficult to read value proposition and features based on platform availability rather than overall product performance.
Well, that was before Shred.me implemented our combined UX / CRO report. Take a look at the before and after.
How we helped Shannon Costella triple her sales for her company.
As soon as I started implementing One Umbrella’s strategies the work has been coming in ever since and infact recently I bit off a bit more than I can chew and I took on more projects than I could reasonably handle.
Since working with One Umbrella I’ve gone from feeling kind of hopeless to now I have every confidence to bring in new clients
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We found some real winning audiences and now are scaling budgets.
Our online education platform is quite new to the market and I was a bit agitated because the first few weeks gave mixed results, but their team have a very calculated approach to get data first then optimise and scale.
I’m very pleased and what impressed me most is how they helped position ourselves against the competition and this is something I appreciate and didn’t hear from other agencies I talked to before. After our 4th test week, we found some real winning audiences and now are scaling budgets and being profitable.
eLearning for Health
Doubled our sales from previous campaigns.
Many people I spoke to don’t have a proper process but they do and are genuine and down to earth. Plus offer truly valuable marketing advice on what strategy, creatives & copy would work for our Shopify store, thankfully it made a big difference as they doubled our sales from previous campaigns.
Absolutely fool-proof now and seeing a 6.7X ROAS.
I didn’t expect this level of service provided by One Umbrella. They installed heat mapping software on our site for CRO to see how we could improve our conversion rate then researched and showed me competitor keywords for SEO and implemented these too.
Then fully optimized our Google ad campaigns with a Facebook retargeting funnel which is absolutely fool-proof now and seeing a 6.7X ROAS in the last month, we are targeting those who have clicked on the product page to check out page. We’ll be setting up cold traffic campaigns for new products next month. A lot of value for a very reasonable amount of investment.
We create an isolated sandbox testing environment for your ads by using automated platform-specific rules.
This enables us to get measurable data on your most responsive audiences & ad creative with limited spend.
Launch and Scale
We’ve worked with many clients in the past few years, and we’ve found that there are four traits that make a great collaboration.
We look for these elements in potential clients:
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Our client, a well-established SaaS company in the time management niche, had been receiving millions of visits per month organically and though they had hired multiple agencies, felt that they weren’t capitalising on their visitors to convert.
They had a hard time isolating what was working for them because of misleading reporting and tracking from previous agencies.
When we first started working on the account, we noticed a few issues with pixel tracking, events that weren’t firing and inconsistent naming conventions that made it more challenging to get a clear picture.
Our first step was to clean up the data and create specific pixel events based on what we found was most important to the business.
Secondly, the current campaigns had no road-map in terms of how to sequence them within a larger sales funnel.
To segment the audience, we designed a three-staged, three-step sales funnel to target the audience at every stage of their buying journey.
We created multiple kinds of ads for the three parts, to make it easier to segment our audience from free trial to those who initiated checkout.
See below for ad account details (client information has been blurred for confidentially).
Our client runs a skincare product store whose products are made naturally. Despite a wide range of effective products, they were struggling in accomplishing their sales targets. They were looking to change things around with Google ads.
Our team of experts started by analyzing the market to determine both opportunities and competitors. We saw real potential in launching Google Shopping Campaigns, so we suggested testing some of their marketing budgets into Product Listing Ads (PLAs).
Once done with our initial analysis and conversion optimisation report. We moved to the implementation phase setting up both a Google merchant and ads account. Then we started off with a shopping campaign with our unique bidding strategy to collect data initially. And once we had enough data we switched to a smart shopping campaign.
Shred.me is a security based SaaS platform that help companies prevent data leaks and security breaches with utilising self-destructing messages.
We conducted a UX and heuristic analysis of Shred.me The previous site did not convey trust and authority. Some of the details in our report explained with clear annotations how the value proposition was not optimised, the features which were not easy to read. The grid layout was inconsistent and hindering the overall trust. Lastly the plans differed in price based on platform availability rather than features which were causing confusion with potential prospects.
Below is a before / after of when the CRO report suggestions were implemented.