Generated a 5.12X ROI and $20,486 return for our client using Facebook & Instagram ads
Our client sells a variety of high-quality, fashionable clothing. The company had a few hits, but was struggling to sell the maxi dresses.
Also as they were doing everything in-house, they were losing a lot of time and felt they weren’t getting the best out of their campaigns.
We used the insight tools and our in-house strategy to first understand the audience and troubleshoot. When we investigated her pixel, we found out it wasn’t being configured properly.
Without split testing, the company wasn’t taking advantage of the power of different audiences. There was also no way to tell if their targeting was working, which would prevent them from refining it.
Once we had our advertising structure set up, We ran 25 ads within 5 ad sets, spending $100/day.
We found two ad sets which performed excellently and because the ad’s engagement had been good, we decided to increase the daily budget.
We achieved 400+ Purchases by the second month and a 512X ROAS. We implemented this process for two other clothing lines which were also successful campaigns.
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