After our in-depth consultation, we developed a customized strategy for their Comfort-Fit aligners.
We reviewed and analysed their previous ad campaigns and discovered that their cost-per-lead was remarkably poor. We found two main reasons for this: the call to action and target audience as well as a lack of social proof.
Once we split tested multiple audiences and creative, we found that a particular audience responded very well.
Along with increasing engagement, we carefully scaled the ad spend in line with our unique strategy. Ultimately, this resulted in 839 leads at a cost rate of only $2.45 per lead.