SmileAlign is a medical device company that is changing lives through better smiles. SmileAlign was a new entrant in the cosmetic dental industry and wanted to establish their brand and custom aligners quickly in the online marketplace through Facebook advertising.
The lead generation efforts that they had tried before did not generate enough traffic or leads for their business, so they started looking for another option.
After our in-depth consultation, we developed a customized strategy for their Comfort-Fit aligners.
We reviewed and analysed their previous ad campaigns and discovered that their cost-per-lead was remarkably poor. We found two main reasons for this: the call to action and target audience as well as a lack of social proof.
Once we split tested multiple audiences and creative, we found that a particular audience responded very well.
Along with increasing engagement, we carefully scaled the ad spend in line with our unique strategy. Ultimately, this resulted in 839 leads at a cost rate of only $2.45 per lead.
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