Full conversion rate optimisation and 27.9% improvement in conversion rate






conversion rate


Work & Results

Ineffective plans, a complex pricing structure, a difficult to read value proposition and features based on platform availability rather than overall product performance.

Well, that was before Shred.me implemented our combined UX / CRO report. Take a look at the before and after.

Shred.me is a security based SaaS platform that help companies prevent data leaks and security breaches with utilising self-destructing messages.

We conducted a UX and heuristic analysis of Shred.me The previous site did not convey trust and authority. Some of the details in our report explained with clear annotations how the value proposition was not optimised, the features which were not easy to read. The grid layout was inconsistent and hindering the overall trust. Lastly the plans differed in price based on platform availability rather than features which were causing confusion with potential prospects.

Below is a before / after of when the CRO report suggestions were implemented.




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