We started with a comprehensive technical SEO Audit to make sure their site is set up to be frequently crawled by the search engines. Then we consistently worked on optimising the on page content to encourage visitors to convert.
Our content distribution strategy, which included press releases, guest posts, and newsletters, helped us earn contextual backlinks.
We then set up dynamic search ads to drive new users & focus on conversions / revenue whilst improving the brand awareness & reach through social media channels like Facebook, Instagram & Twitter.