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CASE STUDY

ECommerce Skincare Brand

Increasing conversion rate by 23% and delivering over 1,360 orders in less than a month

Summary

Client

ECommerce Skincare Brand

Industry

Beauty

Impressions

83,800

Orders

1,360

Challenge

We were asked to run Google ads for a skincare product store whose products are made naturally. Despite the wide range of effective products, our client was struggling in accomplishing their sales targets. They were looking to change things around with Google ads.

Our Approach

Our team of experts started by analyzing the market to determine both opportunities and competitors. We saw real potential in launching Google Shopping Campaigns, so we suggested testing some of their marketing budgets into Product Listing Ads (PLAs).

We started off with an initial conversion optimisation report to improve aspects of their customer journey. Then we implemented both a Google merchant and ads account. With our unique bidding strategy, we started off with an initial shopping campaign to collect data. Once we had enough data, we switched to smart shopping.

Results

  • The smart shopping campaign turned out to be successful in improving sales and delivered a high ROI.
  • Received 83.8K impressions Delivered 1,36K orders in less than a month
  • 76% of sales came from mobile devices
  • The conversion rate increased by 23%

We could deliver similar results for you too!

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