CASE STUDY
Summary
Client
ECommerce Skincare Brand
Industry
Beauty
Impressions
83,800
Orders
1,360
Challenge
We were asked to run Google ads for a skincare product store whose products are made naturally. Despite the wide range of effective products, our client was struggling in accomplishing their sales targets. They were looking to change things around with Google ads.
Our Approach
Our team of experts started by analyzing the market to determine both opportunities and competitors. We saw real potential in launching Google Shopping Campaigns, so we suggested testing some of their marketing budgets into Product Listing Ads (PLAs).
We started off with an initial conversion optimisation report to improve aspects of their customer journey. Then we implemented both a Google merchant and ads account. With our unique bidding strategy, we started off with an initial shopping campaign to collect data. Once we had enough data, we switched to smart shopping.
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