Our team of experts started by analyzing the market to determine both opportunities and competitors. We saw real potential in launching Google Shopping Campaigns, so we suggested testing some of their marketing budgets into Product Listing Ads (PLAs).
We started off with an initial conversion optimisation report to improve aspects of their customer journey. Then we implemented both a Google merchant and ads account. With our unique bidding strategy, we started off with an initial shopping campaign to collect data. Once we had enough data, we switched to smart shopping.