Our client is a leading global software development company that helps small firms to large enterprises scale their business and grow profitably. Despite being a leader in their industry, they were having challenges with the cost per conversion of their Google ads campaigns which skyrocketed to $900 and were looking for an experienced Google ads agency to help get them back on track.
After our analysis, we determined that their analytics tracking and current ad setup was imperfect and lacking in structure, their targeting was not optimized, and they weren’t taking full advantage of negative keywords. So we moved swiftly into the strategy phase with a clear action plan to fix these initial bottlenecks.
We started with competitor research to determine the opportunities and type of copy that would differentiate them. Then we implemented a new strategy, which included a list of targeted keywords, and improved Google Analytics tracking. Lastly we created a conversion rate optimisation report to improve their landing pages based on heatmaps and recordings of user behaviour.
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