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CASE STUDY
Generated a 4.61X ROI and $98,912 return for our client using Facebook & Instagram ads
Summary
Client
Amazon FBA Course (high ticket)
Industry
Online Course
ROI
4.61x
RETURN
$98,913
Challenge
Our client wanted to promote their newly-launched Amazon FBA course using Facebook ads, and to provide analysis on their sales funnel before launch.
They had never launched ads before, so we had limited data to work with and the nature of the course selling industry is filled with skepticism about whether it can be done at all.
Our Approach
After our consultation, we gave suggestions to our client to optimize the core-offer landing page for the high-ticket course, and set up custom conversions at each stage of the funnel to track how far customers were reaching the purchase stage.
The basic course was sold at $399, with three up-sells including one on one coaching that could take the value to a maximum of $1,000.
We tested 20+ campaigns, and in the first month there were mixed results as expected.
When we received enough data in the second month (about the ads that give the best response), we started to scale the ad budget from $50 a day to $200 and got 178 purchases with an average 461X ROAS across all campaigns,
This is a current client of ours, but they want to keep the identity of their course hidden for confidentiality (page below).This is a current client of ours, but they want to keep the identity of their course hidden for confidentiality (page below).
Results
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