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Explore some of our case studies and results below...

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  • Facebook Ads
  • SEO
  • Funnel Building
  • CRO

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CLIENT

Weighted blanket store

Summary

Industry

eCommerce

ROI

9.36x

RETURN

$247,968

Challenge

Our client wanted to be able to scale and increase their ROAS and to utilise their large email list which they had collated over the past few years.

Unfortunately they had up and down results with three agencies prior to working with us, and this reflected in the inconsistency with how the account was structured, as well as clear testing strategies.

Our Approach

We looked at what they’ve done before and what their competitors are doing, and then we ranked those campaigns by effectiveness.

We discovered that ads that evoked a certain mood were the most effective. In particular, smiling people, relaxing facial expressions and a certain age group (28-35) responded best.

These insights became the foundation of our experimental sandbox testing campaign.

After running ads to test multiple ad creatives with singular interest targeting, we found four good-performing creatives. But the stand-out was one that featured a high contrast slideshow effect.

We used these four ad creatives as a base and set up their look-a-like audiences with the email list provided, alongside cold interest targeting.

After a few weeks, the look-a-like audiences gave the best response, and then we started scaling our budgets by increasing them gradually using our in-house strategy to allow Facebook to optimize efficiently.

Results

See results of the campaign from the last 30 days. Between April-May 2020

CLIENT

Supplement store

Summary

Industry

eCommerce

ROI

7.16x

RETURN

$73,645

Challenge

Our client provides a variety of supplements and snacks to support the health and fitness journeys of thousands of clients. They stock hundreds of top brands but wanted to push more of their own line of products online.

With a brand new ad account and being a fairly new entrant in a highly competitive industry they needed to stand out with their ultimate goal to generate more conversions on their Shopify store.

Our Approach

After our consultation call, we analysed their target audience and previous campaigns which showed a lack of testing structure. 

We decided to first set up a series of promotional campaigns for their unique multi-pack box range, which makes it easier for products to be discovered.

At first, we ran our tests for a week using automated rules, but we saw that the prices varied per click. So it was clear that we needed to make some quick adjustments.

We then split-test the copy, images and target audience in Facebook till we got 2,000 impressions on each test. We found our winning ads in this campaign that has now resulted in achieving an average of 716% ROI which we’ve scaled over time.

Results

CLIENT

Time Management SaaS

Summary

Industry

SaaS

Monthly Visits

6.7 Million

Conversions

+32.6%

Challenge

Our client, a well-established SaaS company in the time management niche, had been receiving millions of visits per month organically and though they had hired multiple agencies, felt that they weren’t capitalising on their visitors to convert.

They had a hard time isolating what was working for them because of misleading reporting and tracking from previous agencies.

Our Approach

When we first started working on the account, we noticed a few issues with pixel tracking, events that weren’t firing and inconsistent naming conventions that made it more challenging to get a clear picture.

Our first step was to clean up the data and create specific pixel events based on what we found was most important to the business.

Secondly, the current campaigns had no road-map in terms of how to sequence them within a larger sales funnel.

To segment the audience, we designed a three-staged, three-step sales funnel to target the audience at every stage of their buying journey.

We created multiple kinds of ads for the three parts, to make it easier to segment our audience from free trial to those who initiated checkout.

See below for ad account details (client information has been blurred for confidentially).

Results

After using a number of our tools and following our advice and strategy, we were able to increase their free trial opt-ins to paid customers by 32.6%

CLIENT

Women’s clothing store

Summary

Industry

Fashion

ROI

5.12x

RETURN

$20,486

Challenge

Our client sells a variety of high-quality, fashionable clothing. The company had a few hits, but was struggling to sell the maxi dresses.

Also as they were doing everything in-house, they were losing a lot of time and felt they weren’t getting the best out of their campaigns.

Our Approach

We used the insight tools and our in-house strategy to first understand the audience and troubleshoot. When we investigated her pixel, we found out it wasn’t being configured properly.

Without split testing, the company wasn’t taking advantage of the power of different audiences. There was also no way to tell if their targeting was working, which would prevent them from refining it.

Once we had our advertising structure set up, We ran 25 ads within 5 ad sets, spending $100/day.

We found two ad sets which performed excellently and because the ad’s engagement had been good, we decided to increase the daily budget.

We achieved 400+ Purchases by the second month and a 512X ROAS. We implemented this process for two other clothing lines which were also successful campaigns.

Results

CLIENT

Amazon FBA Course (high ticket)

Summary

Industry

Online Course

ROI

4.61x

RETURN

$98,913

Challenge

Our client wanted to promote their newly-launched Amazon FBA course using Facebook ads, and to provide analysis on their sales funnel before launch.

They had never launched ads before, so we had limited data to work with and the nature of the course selling industry is filled with skepticism about whether it can be done at all.

Our Approach

After our consultation, we gave suggestions to our client to optimize the core-offer landing page for the high-ticket course, and set up custom conversions at each stage of the funnel to track how far customers were reaching the purchase stage.

The basic course was sold at $399, with three up-sells including one on one coaching that could take the value to a maximum of $1,000.

We tested 20+ campaigns, and in the first month there were mixed results as expected.

When we received enough data in the second month (about the ads that give the best response), we started to scale the ad budget from $50 a day to $200 and got 178 purchases with an average 461X ROAS across all campaigns,

This is a current client of ours, but they want to keep the identity of their course hidden for confidentiality (page below).This is a current client of ours, but they want to keep the identity of their course hidden for confidentiality (page below).

Results

CLIENT

Life coach

Summary

Industry

Online Course

ROI

5.22x

RETURN

£33,728

Challenge

Our client was a life coach who had built up a moderately sized email list of 8,000 people from YouTube.

They had attempted to target this list and create an LLA (lookalike audience) previously with another agency, but they didn’t get the results that were expected.

Our Approach

We ran a series of split tests by targeting small audiences for a set of 3 second videos to see which creative was responding best. We then expanded the audience size and ran a longer video ad.

We then took the best performing ads for the creatives and used them with three lookalike audiences.

These are the results after 45 days, the campaign budget was scaled from £50 a day to just over £250 a day.

We reached 2,646 webinar views at an average cost of £2.93 per view in 45 days.

As the webinar was converting at a healthy rate, we were able to scale our budget and make 113 sales of the 3-month coaching program (priced at £299).

This generated a ROAS of 522% (see below).

Please note: Results can vary depending on how good your ads are. It usually takes a solid 1-2 months of testing before finding the winning ad campaigns.

Results

CLIENT

Smile align

Summary​

Industry

Dental

Cost per lead

$2.45

Leads generated

829

Challenge

SmileAlign is a medical device company that is changing lives through better smiles. SmileAlign was a new entrant in the cosmetic dental industry and wanted to establish their brand and custom aligners quickly in the online marketplace through Facebook advertising.

The lead generation efforts that they had tried before did not generate enough traffic or leads for their business, so they started looking for another option.

Our Approach

After our in-depth consultation, we developed a customized strategy for their Comfort-Fit aligners.

We reviewed and analysed their previous ad campaigns and discovered that their cost-per-lead was remarkably poor. We found two main reasons for this: the call to action and target audience as well as a lack of social proof.

Once we split tested multiple audiences and creative, we found that a particular audience responded very well.

Along with increasing engagement, we carefully scaled the ad spend in line with our unique strategy. Ultimately, this resulted in 839 leads at a cost rate of only $2.45 per lead.

Results

CLIENT

B2B Software Development Firm

Summary

Industry

Software

Cost per conversion

From $900 to $250

Challenge

Our client is a leading global software development company that helps small firms to large enterprises scale their business and grow profitably. Despite being a leader in their industry, they were having challenges with the cost per conversion of their Google ads campaigns which skyrocketed to $900 and were looking for an experienced Google ads agency to help get them back on track.

Our Findings

After our analysis, we determined that their analytics tracking and current ad setup was imperfect and lacking in structure, their targeting was not optimized, and they weren’t taking full advantage of negative keywords. So we moved swiftly into the strategy phase with a clear action plan to fix these initial bottlenecks.

Strategy

We started with competitor research to determine the opportunities and type of copy that would differentiate them.  Then we implemented a new strategy, which included a list of targeted keywords, and improved Google Analytics tracking. Lastly we created a conversion rate optimisation report to improve their landing pages based on heatmaps and recordings of user behaviour.

Results

CLIENT

ECommerce Skincare Brand

Summary

Industry

Beauty

Impressions

83,800

Orders

1,360

Challenge

We were asked to run Google ads for a skincare product store whose products are made naturally. Despite the wide range of effective products, our client was struggling in accomplishing their sales targets. They were looking to change things around with Google ads.

Our Approach

Our team of experts started by analyzing the market to determine both opportunities and competitors. We saw real potential in launching Google Shopping Campaigns, so we suggested testing some of their marketing budgets into Product Listing Ads (PLAs).

We started off with an initial conversion optimisation report to improve aspects of their customer journey. Then we implemented both a Google merchant and ads account. With our unique bidding strategy, we started off with an initial shopping campaign to collect data. Once we had enough data, we switched to smart shopping.

Results

CLIENT

Price Kart

Summary

Industry

Online Tool

Page Visits

1.2 Million

Goal completions

+100%

Challenge

Pricekart is a product search, price comparison and discovery engine that helps users find exactly what they are looking for from the latest to the most trending products.

Pricekart was a new launch, but even well-established competitors (e.g. Amazon) were a huge challenge to go up against.

Our Approach

We started with a comprehensive technical SEO Audit to make sure their site is set up to be frequently crawled by the search engines. Then we consistently worked on optimising the on page content to encourage visitors to convert.

Our content distribution strategy, which included press releases, guest posts, and newsletters, helped us earn contextual backlinks.

We then set up dynamic search ads to drive new users & focus on conversions / revenue whilst improving the brand awareness & reach through social media channels like Facebook, Instagram & Twitter.

Results

Average Position, Average CTR, Total Impressions, and Total clicks

CLIENT

Green Opia

Summary

Industry

Beauty & Health

Sales Growth

+346% (YoY)

Average Order value

+13.41% (YoY)

Customer aquisiton cost

-89% (YoY)

Challenge

GreenOpia is a new company that provides a wide range of products for self-care, including skincare, bathing essentials, hair care, daily health supplements, and essential oils.

​​They were looking to expand its Direct-to-Consumer E-commerce Division. The internal marketing team had been primarily utilizing Google Search, Display, and Shopping Ads for driving traffic to the e-commerce website and generating revenue but their results were, average so they sought out an agency partner that would help them grow and scale.

Our Approach

The first step of the process was to determine which ad platform would fit the brand’s short-term business goals. We assessed this very carefully by considering their budget, size of the customer base, past ad performance, and more.

We then identified specific products to focus their ad budget on, as well as which audience(s) they should target. While the team would end up creating ads for all of its brand’s products, it took a best-sellers approach in getting these potential customers’ attention and interest with an initial campaign focusing only on those items that were best sellers.

Results

CLIENT

Landmark London

Summary

1st Page Rankings On

20 Keywords

Organic Search Traffic

Increase of 116%

Our Approach

We started by analysing the website’s technical attributes to better understand its structure and system availability. To stand out from the crowd, we created a custom 6 month SEO campaign that would improve the site’s visibility on Google.

Results

CLIENT

Sonas Couture

Summary

Targeted traffic increase

23.18%

Website impressions

436K

Challenge

Sonas Fashion offers a wide range of Asian bridal wear, wedding dresses and accessories with in-house customer design services. This is a highly competitive niche so we had to look at search terms that would bring in a good amount of traffic and buying intent.

Results

Summary of Sonas Couture – SEO

Month:  April – September-2021
All Traffic to the website: From 20549 to 25,312 with 23.18% Growth in All Traffic
Total users to the website: 19,235 with 23.32% growth in last 6 months
Organic Traffic to the website: 18,768 with 30.86% growth.

Search Console Data:

Impressions to the Website:  436K with growth of 24%
Click to the Website:  9913 clicks with 21% growth in 6 months
Average CTR: 2.3%
Average Keyword Position: from 31.4 it has come to 27.2 which is very good.

CLIENT

ADEC Marine

Summary

1st Page Rankings

On 20 Keywords

Organic Search Traffic

Increase of 116%

Challenge

ADEC Marine offers a complete range of marine safety equipment, from life jackets to life rafts. Due to the fact that this industry is quite competitive, we found that customers often chose to go with well-known competitors.

Our Approach

Through SEO we identified potential keywords and optimised the On Page Content for Category Pages & Product Pages.

A strong link building strategy was implemented, NAP audits were run frequently, online product catalogs were published.

In just 3 months, our safety supplier managed to acquire 20+ keywords with a high level of traffic authority.

Results

CLIENT

Johnny Nash Coach

Summary

No.1 Ranking for

"Accountability Coach UK"

Call bookings per month

10-15

Challenge

Johnny Nash is a recognised accountability coach in the UK helping people to achieve their full potential and life goals. Although there are an estimated 80,000 – 100,000 life coaches working in the UK we managed to get Johnny to the top result on Google for “Accountability Coach UK” with our SEO campaign & strategy.

Results

CLIENT

Step Prep - Funnel Build

Summary

Industry

Online Courses

Task

Full funnel redesign

Conversion Rate

+36.2% improvement

Challenge

Dr Caleb, a respected resident physician, had a proven online course and academy for USMLE students to pass their exams. However, getting medical students to sign up for his courses was not converting as well as previously and Dr Caleb knew that he needed to improve his funnel.

Our Approach

With the old design, students were overwhelmed with information, the imagery was poor and wasn’t conveying Dr Caleb’s credential and authority in the rightway. It took a lot of time and effort to read and fully understand the features and benefits the academy offered.

We changed up the content he had to offer to medical students, making it more concise and highlighting the benefits of using his course so they could see why they should sign up to it.

We used more social proof elements (video testimonials), our copy focused on the problem solution angle, including a short story to allow for more relatability. We made better use of visual space with clear content sections and consistent call to actions throughout the page too.

Before/After

BEFORE

AFTER

Full Funnel Overview

Click on thumbnail image to view full-page screenshot.

CLIENT

Better Execution Now - Webinar Application (High Ticket Call Funnel)

Summary

Industry

Mentoring

Task

High ticket funnel build

Challenge

Bob Prosen is a well recognised business execution and growth specialist based in the US that has helped companies grow their profitability by more than $1.27B.

Bob wanted to create a high ticket funnel for his business membership mastermind, but had not launched anything online, relying on his network who would bring him in new clients.

Bob approached us to build a new sales funnel from scratch, and he wanted to make sure that the funnel was set up in a way that maximises its ROI.

Our Approach

After our consultation we suggested creating a webinar application funnel for how he took one company (Sports Clip) from 400 – 4,000 franchises.

Then in terms of them booking a call, this would be positioned as applying for a “power session” or applying for a position in the mastermind, similar to an application funnel.

We provided a full end to end solution for the funnel build including webinar script and sales page copy.

Full Funnel Overview

Click on thumbnail image to view full-page screenshot.

CLIENT

Art with Adele

Summary

Industry

Art

Funnels

Online Course & Members Funnel

Opt-ins

139 in 2 months

upsell conversion rate

24.09%

Challenge

Adele was a respected artist coach with a popular Youtube channel (30,000+ subscribers) and had a monthly art membership for struggling artists who wanted to break through creative barriers, mindset and more.

The membership was bringing in customers organically, however, was unable to replicate using paid ads targeting a cold audience in the past. Colder audiences were just not buying the monthly membership on her site.

Our Approach

As Adele’s audience on Youtube love her content and the retention rate of organic audience was around 90%. Instead of getting cold traffic customers to pay for the membership, we created a free 30-day trial offer for visitors to see the value in the membership, with two upsells being shown directly after members opt-in to the funnel.

Results

This lead to us generating 139 opt-ins with 87 staying on as retaining customers within two months. Furthermore, the two up-sells courses priced at $47.50 and $17.50 which are shown to members who opt-in to the free trial converted at 24.09% of which allowed us to re-invest into more ad spend to continue to grow further.

Full Funnel Overview

Click on thumbnail image to view full-page screenshot.

CLIENT

Shred.me

Summary

Industry

SaaS

conversion rate

+27.9%

Work & Results

Ineffective plans, a complex pricing structure, a difficult to read value proposition and features based on platform availability rather than overall product performance.

Well, that was before Shred.me implemented our combined UX / CRO report. Take a look at the before and after.

Shred.me is a security based SaaS platform that help companies prevent data leaks and security breaches with utilising self-destructing messages.

We conducted a UX and heuristic analysis of Shred.me The previous site did not convey trust and authority. Some of the details in our report explained with clear annotations how the value proposition was not optimised, the features which were not easy to read. The grid layout was inconsistent and hindering the overall trust. Lastly the plans differed in price based on platform availability rather than features which were causing confusion with potential prospects.

Below is a before / after of when the CRO report suggestions were implemented.

Before/After

BEFORE

AFTER

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